Web Domain Basics
What's in a domain name?
Your domain name is your
first impression, your face to the outside world and your new
marketing plan. Learn more about what domain names are, why you
should take the time to choose a good one and how to
go about it.
It should be a unique and
concise name that is easy to say, remember, and spell.
What is a domain name?
A domain name is an address for
the Internet. It helps people find your web site. Just as homes and
businesses have street addresses, all web sites have domain names. A domain name is made up of two
parts, typically preceded by www. Let's use
naminternet.com as an example:
* The first part,
is a unique name that represents the web site.
* The second part,
the extension, and stands for "commercial" There are many
extensions available though .com, .net, .biz, .info, to name a
Why is a good domain name
Add your domain name to
your business card, e-mail signature and other advertisements.
* Build credibility: Show
your customers that you have an established business.
* Improve your marketing:
Provide customers with an easy way to remember and contact you.
* Protect your brand:
Secure the domain name that best represents your business name
and keep it out of the hands of your competitors.
Describe your site as best
you can with your domain name. For example, a pair of amateur
magicians might use their stage names, some combination of words
including magic, or the name of their most famous trick.
How do I choose a domain name?
* Your domain name should
reflect your business name or the topic your site will cover.
* You can use only letters,
numbers, and hyphens in your domain name. Spaces or other symbols
are not allowed.
* If your first choice isn't
available, try re-arranging the word order, adding hyphens, or using
abbreviations or locations to come up with a unique alternative.
Once you have a domain name, you
need a web site! Luckily, you came to the right place.